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 From David's Desk
May 2004

Mac Fan, Yech

From: Robbi Eklow

I have a lot of your books, as I think you are the BEST Mac author there is. I just bought Mac OS X: The Missing Manual, Panther Edition to replace my old Missing Manual for just plain OS X, and I'm loving it.

Except, I cannot stand it when you call Mac users "Mac fans." This is such a stupid term. I don't remember running across it before in your writing. It irritates me to no end. It's distracting. It bothers me because I adore your writing so, and here is this big blot on the face of it.

It annoys me because, even though I have had a Mac since 1992, I am not a "Mac fan," and I refuse to refer to myself as one. To me, a "fan" is someone who admires someone from afar. I am a fan of Sarah McLachlan. I am a fan of James Taylor. I own a Mac; I use a Mac. James Taylor does not come to my house or do my chores.

I am 46 years old, and I don't like to be called a Mac fan any more than I like being called a Dummy.

Several months ago I went to CompUSA, and some kid working there said to me, "Are you a Mac fan?" The question seemed so stupid and annoying, I had to pause a minute in order not to be rude. I said, "I am not a fan, I am a longtime user."

What if you referred to us as "longtime Mac users," "Mac aficionados," "knowledgeable Mac users," "veteran Mac users" . . . ? Get my drift?

I did notice you put a false first page on your Dummies books. I must not have been the only person to write and tell you that I think the title Macs for Dummies is stupid because Mac people, by definition, are not dummies.

BTW, a light turned on the other night and I decided that PCs really aren't computers. They are machines that are trying to be what computers should be, but haven't reached the level of sophistication that should define a computer.

This was after having bought a new PowerBook (my fifth Mac), an iSight, an iPod, and a lot of accessories in one month, while totally ignoring the Dell I bought a year ago in order to run a specific application that would not run under Virtual PC.

My husband swears at his Dell on a daily basis. I don't swear at mine; it's just a machine. However, I have hugged my PowerBook several times this week.

Anyway, thanks for reading, and thanks even more for writing.

Robbi


Hi Robbi,

Very, very interesting! Nobody's ever commented on this term before.

I use "Mac fans" with a great deal of thought, for two reasons:

  • I can't abide the term "users" for people who use computers. As you know, there's only one other industry that calls its customers "users," and I hate to lump in my readers with drug addicts!

  • Most people who use Macs do so because they're passionate. They've made a choice, unlike Windows PC users who are most often stuck with the PC at work, having been given no choice. The term "Mac fans," in my book, is a subtle acknowledgment that we actually like our computers--we don't just use them.

Nonetheless, I'll fish around for alternatives. "Aficionados" is OK, except that it implies a degree of expertise that novices may not have. Let me know if you come up with any alternatives!

David

Got a question? Just ask!

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